Copy Writing

Leslyn Lewis 2020 Campaign

Leslyn Lewis logo

Project Overview

Leslyn Lewis was a leadership candidate for the Conservative Party of Canada in 2020.  Clarity was brought in as part of her communications team for copy writing & media relations.

Challenge

As the only non-sitting MP in the 2020 CPC leadership race, Leslyn Lewis wanted to convey a distinct and authentic campaign voice that reflected her campaign principles of courage, compassion & common sense.  

Solution

We worked with Leslyn and her team to ensure web & print copy was consistent in tone and message, and that it brought out her knowledge of, and passion for, the issues and concerns of party members and all Canadians.

Results

While she ultimately lost the CPC leadership race, she surprised many in the public and media with her performance during the campaign. 

She is now the Member of Parliament for Haldimand-Norfolk.

Challenge

As the only non-sitting MP in the 2020 CPC leadership race, Leslyn Lewis wanted to convey a distinct and authentic campaign voice that reflected her campaign principles of courage, compassion & common sense.  

Solution

We worked with Leslyn and her team to ensure web & print copy was consistent in tone and message, and that it brought out her knowledge of, and passion for, the issues and concerns of party members and all Canadians.

Results

While she ultimately lost the CPC leadership race, she surprised many in the public and media with her performance during the campaign. 

She is now the Member of Parliament for Haldimand-Norfolk.

Ready to Get Started?

Tell us about your project details in the contact form and we’ll get in touch with you right away. 

Be sure to include details such as timeline, budget and overall goals.

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