Brand & Web
Development

Leading Influence

Leading-Influence

Project Overview

Leading Influence provides chaplaincy support to politicians across Canada, operating in 6 provincial legislatures and now in federal parliament as well.  They needed a brand and website refresh to improve their online presence.

Challenge

Leading Influence had a separate website for each province in which they operated, as well as a separate social channel for each provincial prayer network.

They engaged us to improve their brand image and refresh their website. They were finding that, because prayer campaigns in each province were branded separately and hosted on their own website, many people were not connecting with the main brand. This was leading to loss of potential donor support and brand confusion.

Solution

We put together a strategic plan to improve their brand clarity across all their channels, and to ensure that all events and activities were leading to improved brand awareness across the country.

All provincial website pages were consolidated into one main website. We also rewrote their website content to speak directly to their target audience – politicians – rather than to donors.

Results

Since our work they have added at least 2000 more prayer partners across Canada, added 3 new provincial chaplains, and successfully executed their first national prayer campaign with participation from over 120 churches.

Through website consolidation they have reduced the number of people required to coordinate prayer networks from 6 to 1. We also recently translated their website for French audiences, giving them increased brand equity in Quebec, Atlantic Canada and Northern areas of Ontario.

Challenge

Leading Influence had a separate website for each province in which they operated, as well as a separate social channel for each provincial prayer network.

They engaged us to improve their brand image and refresh their website. They were finding that, because prayer campaigns in each province were branded separately and hosted on their own website, many people were not connecting with the main brand. This was leading to loss of potential donor support and brand confusion.

Solution

We put together a strategic plan to improve their brand clarity across all their channels, and to ensure that all events and activities were leading to improved brand awareness across the country.

All provincial website pages were consolidated into one main website. We also rewrote their website content to speak directly to their target audience – politicians – rather than to donors.

Results

Since our work they have added at least 2000 more prayer partners across Canada, added 3 new provincial chaplains, and successfully executed their first national prayer campaign with participation from over 120 churches.

Through website consolidation they have reduced the number of people required to coordinate prayer networks from 6 to 1. We also recently translated their website for French audiences, giving them increased brand equity in Quebec, Atlantic Canada and Northern areas of Ontario.

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