Copy & Script Writing

Hamilton Health Sciences

Hamilton-Health-Sciences

Project Overview

Hamilton Health Sciences launched a new program in 2020 to support Long-Term Care residents, called LTC Cares.  They required a promotional video that showed users, stakeholders and the public how the service would work.  Working with a partnering videography firm, Clarity provided scripting support for the project.

Challenge

The challenge in scripting the video was in explaining a somewhat technical process in clear terms, and in a short video length.  With multiple stakeholders involved in the new service, the video script needed to be thorough but not confusing.  

Solution

We had several virtual meetings with HHS staff and the partnering video agency to discuss what content the video script needed to cover.  We also collaborated with the video agency on what scenes could feasibly be shot, which helped give us direction on the final script.

Results

HHS staff are very please with the final product and expect to launch the promotional video early in 2022.

Challenge

The challenge in scripting the video was in explaining a somewhat technical process in clear terms, and in a short video length.  With multiple stakeholders involved in the new service, the video script needed to be thorough but not confusing.  

Solution

We had several virtual meetings with HHS staff and the partnering video agency to discuss what content the video script needed to cover.  We also collaborated with the video agency on what scenes could feasibly be shot, which helped give us direction on the final script.

Results

HHS staff are very please with the final product and expect to launch the promotional video early in 2022.

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