Eliegante Hair Design & Spa

Eliegante Hair Design & Spa

Project Overview

Owner Elie Assaf of Eliegante Hair Design & Spa wanted a showcase video of his salon to feature on his website and social media channels.  Shot over several days, we captured the beauty of the salon, as well as the passion and attention to customer service offered by Elie and his staff.


Owner Elie Assaf wanted a feature video for his website that showcased the look, feel, and personality of his salon and staff. 

As a top-rated salon in Hamilton, they focus on high quality service and customer experience, and wanted that to come across in the video.  


This video was shot over several days, capturing not only the owner’s interview but also in-situation interaction with different clients. 

A fun easter egg in the video was the focus pull from Elie’s wedding ring to the salon business card on the reception desk, making the visual connection to his story about how his wife came up with the salon name.  


Elie was very pleased the video showed how hard his salon works to be people’s “day-maker”. 


Leading up to the 2019 Canadian Federal Election, David Sweet was a long-time incumbent MP for Flamborough-Glanbrook. He had a strong reputation as a tireless representative with those already familiar with him, but many new people had moved into the riding, creating two challenges:

• Many were unaware of what services the constituency office offered and time was often spent explaining this in-person or  over the phone.

• With many voters unfamiliar with his tenure and service to the riding, he needed to establish his credentials, expertise, and vision to serve as their member of Parliament.


In 2018 we rebuilt the constituency website from the ground up, creating a far more functional, easy to navigate, and persuasive website and content.

This helped visitors quickly understand both David’s efforts of service and the ways his office could help them.  Then for the federal election we created a series of videos to address why David was running again, his vision and desire to serve, as well as videos that touched on several key issues of importance to voters.

These videos were far from the typical partisan politics messages voters are accustomed to seeing, but rather humble, transparent, and even vulnerable expressions of David’s true feelings and personality.


The new constituency website became a key platform to drive all online traffic to and helped alleviate confusion from the public when they did reach out to the constituency office.

As for the videos, they helped pave the way for David’s re-election and one video in particular was a Finalist in the prestigious U.S. REED Awards for political advertising.

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