WEB Development
Scripting & Videography

David Sweet for Flamborough-Glanbrook

Project Overview

David Sweet is the former Member of Parliament for the riding of Flamborough-Glanbrook, and the pre-amalgamation riding of Ancaster-Dundas-Flamborough-Westdale.  He served the constituency from 2006-2021.

Challenge

Leading up to the 2019 Canadian Federal Election, David Sweet was a long-time incumbent MP for Flamborough-Glanbrook. He had a strong reputation as a tireless representative with those already familiar with him, but many new people had moved into the riding, creating two challenges:

• Many were unaware of what services the constituency office offered and time was often spent explaining this in-person or over the phone.

• With many voters unfamiliar with his tenure and service to the riding, he needed to establish his credentials, expertise, and vision to serve as their member of Parliament.

Solution

In 2018 we rebuilt the constituency website from the ground up, creating a far more functional, easy to navigate, and persuasive website and content.

This helped visitors quickly understand both David’s efforts of service and the ways his office could help them.  Then for the federal election we created a series of videos to address why David was running again, his vision and desire to serve, as well as videos that touched on several key issues of importance to voters.

These videos were far from the typical partisan politics messages voters are accustomed to seeing, but rather humble, transparent, and even vulnerable expressions of David’s true feelings and personality.

Results

The new constituency website became a key platform to drive all online traffic to and helped alleviate confusion from the public when they did reach out to the constituency office.

As for the videos, they helped pave the way for David’s re-election and one video in particular was a Finalist in the prestigious U.S. Reed Awards for political advertising.

Challenge

Leading up to the 2019 Canadian Federal Election, David Sweet was a long-time incumbent MP for Flamborough-Glanbrook. He had a strong reputation as a tireless representative with those already familiar with him, but many new people had moved into the riding, creating two challenges:

• Many were unaware of what services the constituency office offered and time was often spent explaining this in-person or  over the phone.

• With many voters unfamiliar with his tenure and service to the riding, he needed to establish his credentials, expertise, and vision to serve as their member of Parliament.

Solution

In 2018 we rebuilt the constituency website from the ground up, creating a far more functional, easy to navigate, and persuasive website and content.

This helped visitors quickly understand both David’s efforts of service and the ways his office could help them.  Then for the federal election we created a series of videos to address why David was running again, his vision and desire to serve, as well as videos that touched on several key issues of importance to voters.

These videos were far from the typical partisan politics messages voters are accustomed to seeing, but rather humble, transparent, and even vulnerable expressions of David’s true feelings and personality.

Results

The new constituency website became a key platform to drive all online traffic to and helped alleviate confusion from the public when they did reach out to the constituency office.

As for the videos, they helped pave the way for David’s re-election and one video in particular was a Finalist in the prestigious U.S. REED Awards for political advertising.

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