8 seconds is the average adult attention span today.
That’s a small window of time for your website or video to connect with a customer before they click somewhere else.
And what’s worse, people form their first impression of you in under 50 milliseconds. That’s faster than the blink of an eye. With visitors making decisions that fast, your pictures, graphics and words not only need to be captivating.
They need to be clear.
We believe clarity is found in a healthy balance of content & design.
Some websites and videos look great but have content that’s confusing and disorganized. Others are jammed with information with no thought to style or design.
At Clarity Web + Video, we approach our projects with an eye for both visual & written communication clarity or, to riff on the legendary Marshall McLuhan, the medium AND the message.